Buying Milk

Our suburb's local heros (IGA) have a nasty habit of stocking the milk in the fridge such that the best-before date faces inwards.  Only once have the dates been facing out; which probably means some customer had turned them all around before I came along.  It's so bloody irritating!  It would be better if they do not display the newer stock until the old one has been sold out.  But please face the dates outwards!  I know it's weird that we should be concerned about a one or two day difference in best-before dates.  It's just something we pick up after experiencing having to clear the fridge of some really sour milk!  That said it is also strange that milk would instantly turn bad at the stroke of mid-night!  :)